Misa begins a new chapter with a rebranding that goes far beyond a simple aesthetic restyling. An evolution that reflects its innovative strategic vision, based on key values such as Mastery, Integration, Safety and Reliability. By joining the Purever Industries Group, a leader in advanced insulation solutions for sectors such as Life-Science, Food Chain, Supermarket and Food Retail, Misa is ready to maximize its potential, offering solutions increasingly tailored to customer needs.
The new brand fits perfectly into the Group’s identity for its modern and essential design, which maintains the iconic symbols that have made Misa’s history. The arrows, three pointing upwards to symbolize hot air and one pointing downwards for cold air, continue to represent the essence of the refrigeration cycle, in a perfect balance between tradition and progress.
50 YEARS OF EXPERIENCE AND RESEARCH, GUARANTEE OF THE MAXIMUM QUALITY
At the heart of Misa is its craftsmanship, the result of over 50 years of experience and research in the industrial and commercial refrigeration sector. With unparalleled know-how, Misa integrates the most advanced technologies, collaborating with the brands of the Purever Industries group – Dagard, Portiso, Coldkit and Ardmac – to offer versatile and high-quality solutions, ranging from modular and ready-to-use to customized proposals. Another strong point is Misa’s ability to offer integrated systems, combining maxi-cells, cold rooms and mini-cells with doors and monoblock refrigeration units, ensuring perfect compatibility between all components. In addition, the configuration of the cells is made simple and fast by the Fast-Fit and Fastner patents, which ensure impeccable alignment of walls and corners.
Misa is also synonymous with safety, thanks to the non-toxic and antibacterial plasticized steel-PVC panels, ideal for extremely challenging environments such as the processing of dairy and fish products. Perfect hygiene and long life are guaranteed, while the reliability of the brand translates into a 360° professional service, with delivery times faster than the industry average.
Giampiero Trombini, CEO of Misa states “Thanks to the synergy with the Purever Group, we are ready to guide our customers towards increasingly natural and energy-efficient solutions, to meet the challenges of a constantly evolving market.”
